Toffee Ripple, the sweetest way to search Toffee Ripple is the innovation of Johannesburg based Software Development company Full Cream Software, a division of local through-the-line agency Mortimer Harvey and Associates. It's designed to facilitate our search experiences by rendering the results in the form of thumbnails.... We get a sneak peak at the pages turned up in our search, a pictorial representation, a real look, without having to digest the text at all. It amounts to the experience of the internet in a totally image based environment - the brands within the pages speak to us in their own language, the language of the picture.
The brainchild of Joburg whizzkid Mark Carrol, the program promises to sweeten the way we search, and give agencies the search efficency they need to deliver on target.
How does it work? - Use your favourite search engine (Yahoo/Google/etc.) - Let Daisy the Cow (Toffee Ripple's mascot) get involved in the search - Let her gather your results in the form of a gallery of thumbnails - View your search results and enter only the pages whose 'look' confirms that they're useful to you at all.
And at the same time, some really weird things also come out of South Africa, like the AIDS diet that consists of “a blended or grated lemon mixed with olive oil and water, crushed garlic, small pieces of ginger, spinach, beetroot, vitamin supplements and extracts from the African potato”.
